Even if you’re not a follower of the World Cup you’ve probably heard by now of the strange appetite of a certain Uruguayan player: Luis Suárez.

If you haven’t (under which rock have you been?), here’s the juicy part:

As usual with this kind of stuff, the Interwebz went crazy with it:

But the amazing part is that it’s great to see that, in this age of global social networks, brands are picking up on the opportunity for some instant marketing. Check out some of these examples:

Hey @luis16suarez. Next time you're hungry just grab a Snickers. #worldcup #luissuarez #EatASNICKERS pic.twitter.com/3RAO537HjW

— SNICKERS® (@SNICKERS) June 24, 2014

Relax, they're twist off. #biting #ITAvsURU pic.twitter.com/Kj69El7MRE

— Bud Light (@budlight) June 24, 2014

Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac 😉

— McDonald's Uruguay (@McDonalds_Uy) June 24, 2014